We created Media Coaching Pro because, after years in the communications market, we noticed that people who train to face the media usually practise with the equipment used for a family event video: just one light and one camera. It is not enough. Not only is it outdated and unrealistic, but the person training never feels the adrenaline of a real production. They literally train with equipment and methods from the last century.

We are revolutionising media coaching / training by setting up a real TV studio in any hotel or office, where both the journalist and the trainee go through a real situation.

Main features of the service:

Journalist(s) of your choice, chosen by the organisation, company or consultancy.
Held at any location the client requires. The requirements are electricity, Internet and two rooms (one for recording and one for the technical set-up).
Virtual sets with Newtek Tricaster Virtual Sets over a chroma key background. (See an example here.)
Professional lighting with a real lighting design. It not only makes the final product look better, it also lets the interviewee feel the heat of the lights.
Professional microphones: lavalier, handheld or headsets depending on the situation. All wireless.
Cockroach prompter for the journalist: wireless earpiece return from production or the client.
Real graphics in real time: we have the wipes, openers, closers, lower thirds and logos of the main news media, which lets us create real fake-live blocks and interact all the time. Real time and temperature. Statements being made are inserted in real time into the videographs. Title generator on the production laptop.
Multi-camera, switcher and communication: no TV channel has only one camera; the minimum training uses two to four cameras, and if your venue allows it we can even bring a crane for better shots. We bring a switcher that mixes several cameras and saves post-production editing. The camera director and camera operators communicate through a professional intercom system (Telex headsets).
True tally: all cameras are professional and connected to a switcher; when the camera director selects a camera, the camera’s red light turns on, and when it is not selected, it turns off.
Remote reports, interviews and video calls: picture-in-picture screens to insert interviews, fake remote reports or a Skype transmission, as well as split-screen wipes.
Studio monitor: both the journalist and the trainee can see in real time how they look on air.
Recording without post-editing: the result of the training is delivered on a USB 3.0 hard drive (which we can provide) in FULL HD at the end of the day, with no need to wait days for the camera operator’s return or to download huge files.
Multicast transmission: although the event takes place in a private location, it can be streamed live to one or several locations to be watched on other TVs, computers, tablets or smartphones, accessed with a username and password.
Social networks in the broadcast: the client has two options. The first is to insert live social networks with any hashtag used in the videograph, showing in the lower third as people tweet with that hashtag, or to create fake tweets.
Watermark: all the final material can be delivered with a watermark of the organisation, company or consultancy.
Teleprompter: if required, we can provide a teleprompter to read a scrolling text.

How the service is contracted:

A technical visit the day before, once only.
Two hours of set-up.
Two hours of take-down.
Up to five training sessions per 8-hour working day.
We suggest that the organisation, company or consultancy hold several sessions in one day to spread out the production cost.
Optional: make-up service.

This way, anyone who trains with our methodology gets a real training experience, with the same situation and the same result as if they were in a mass media outlet.

Once you try the service, you will never go back to anything that came before. Media Coaching Pro is a one-way road.